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China has never been so close

Qsc Certification & Alipay 

Every year the number of Chinese tourist traveling towards distant destinations is growing: in 2015 it reached 120 million people. Many of them choose Italy as a country of history, arts, fine cuisine and the timeless myth of an “Italian way of life”, at the same time looking for places and services dedicated to them personally.

In 2016 the Group achieved “China Outbound Tourism Quality Service Certification” for the 6 hotels it is proud to call its own. In 2018 we have introduced a payment method that benefits Chinese tourists. The POSs of the Group’s hotels can now accept Alipay, China’s most widely used payment system, with 300 million users.  

Since now and on, these tourists may rely on the structures of Duetorrihotels group - an association of leading Italian hotels which has achieved the "China Outbound Tourism Quality Service Certification" by meeting a series of strict parameters and criteria. This certification, which verifies the high quality of hospitality services for Chinese travelers, was established due to the strong support of the government agency China National Tourism Administration (CNTA) in 2013. The project is currently managed by China Association of Travel Services and is promoted in Italy by Italy China Tourism.

The list of the most qualified tourism suppliers was enriched by Grand Hotel Majestic “giа Baglioni” in Bologna, the only 5-star Lux hotel in the region of Emilia Romagna, Due Torri Hotel in Verona, 5-star hotel which together with the Majestic make part of The Leading Hotels of the World, Hotel Bernini Palace in Florence, 5 stars, and Hotel Bristol Palace in Genoa, 4-star Lux. The hotels are all hosted in buildings of great architectural value. Every hotel maintain a strong link with the historic center of an artistic city it is located in. Valuable works of art and history are being kept here, while the hotels also take part in the enchanting cultural life of the city.

The new certification opens a fast lane toward China for these facilities: Duetorrihotels Group is pointing at a particular market segment, consisting of young managers and professionals who are in search for a safe and comfortable travel experience and are happy to stay in a hotel which is capable of overcoming language and cultural barriers in order to offer the best service possible. The goal is to offer diversified products and personalized high-quality services to meet the expectations and needs of Chinese public.

The Duetorrihotels Group is the first in Italy to offer the Alipay service, a consumer preference among Chinese travellers abroad. Created as an offshoot of Alibaba, the e-commerce giant, Alipay is the market leader in China, and controls nearly half the online payment market, with 300 million users who will now benefit when booking with Duetorrihotels. The POSs of the Group’s hotels can now accept Alipay, China’s most widely used payment system, with 300 million users.

The adoption of Alipay is a long-term decision, in line with the profile of the Chinese tourist communicated in January during the EU–China Summit on tourism: they have spending capacity, love beauty and shopping and are guided in their decisions by social networking sites that are alternatives to Western ones, but above all by the presence of their preferred payment method and Wi-Fi. Also according to the analyses carried out by the Chinese International Travel Monitor in 2017, among the characteristics that these tourists appreciate the most in hospitality is the chosen payment system. 
 
We’re the only hotel Group in Italy,” states Franco Vanetti, General Manager of Duetorrihotels S.p.a., “to offer our guests the option of making payments for their stay through Alipay. We’re enhancing our advanced-technology services to create a better experience for tourists, eliminating language, cultural and currency barriers for Chinese tourists and for the Group.”  
 
For Duetorrihotels, this initiative consolidates its reputation as an Italian hotel industry leader that attends closely to the needs of its guests. The Group owns four Luxury Hotels – 2 of which members of The Leading Hotels of the World and Locali Storici d’Italia (Historic Italian Establishments) – in four Italian art cities (Bologna, Florence, Genoa and Verona) – and two Business Hotels in Milan, with a resulting total of more than 250 employees and a global turnover of more than 30 million euros.

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